Local Services Ads

Get calls from people ready to hire

Local Services Ads are the paid listings at the top of Google for local service searches. They are built for one thing. Calls.

If you are a contractor or home service business and you want more leads fast, LSAs can be one of the best channels when they are set up correctly.

What are Local Services Ads

Local Services Ads are Googles pay per lead ads for local service businesses.

You pay for leads, not clicks. That means you are not paying just because someone browsed. You are paying when Google counts it as a lead.

In many categories you can also earn the Google Guaranteed badge which can increase trust and help conversion.

Yes you can get credits for bad leads

Not every lead is good. Sometimes you will get calls that are spam, wrong number, out of area, not your service, or not a real customer.

When that happens, you can dispute those leads inside the LSA dashboard. If they qualify under Googles rules, Google will usually issue a credit for that lead.

We help you keep this clean and consistent so you do not keep paying for junk.

When LSAs make sense

LSAs are a good fit if you want

more calls now
high intent leads from people searching today
a channel you can scale once it is profitable

They are not a good fit if you cannot answer the phone or follow up fast. Speed matters.

What affects your LSA ranking

LSA results are not random. Google looks at things like

your reviews and overall rating
how often you answer and how fast you respond
how close you are to the search area
your business hours and availability
your budget and bidding settings
your lead quality history including disputes

The best accounts are built around strong reviews and strong response.

What BuildWise does for your LSAs

We run LSAs like a lead system, not a set it and forget it ad.

Setup and approval

We handle setup and fix common issues that slow approvals or limit delivery.

Service and area targeting

We set job types and service areas so you show up for the work you actually want.

Budget and bidding control

We set budgets and bidding to hit your target cost per lead and keep delivery steady.

Lead quality and disputes

We monitor lead quality and help you dispute irrelevant leads so you can request credits when they qualify.

Call handling improvements

If calls are being missed, you lose ranking and you lose money. We help you tighten the basics so more leads turn into booked jobs.

Simple reporting

You get reporting around the numbers that matter. Leads. Calls. Cost per lead. Direction over time.

What results to expect

LSAs can start producing calls quickly once your account is approved and your profile is strong.

The goal is not just more leads. The goal is better leads and booked work.

You should expect

more calls from high intent searches
a clearer cost per lead than click based ads
better performance as reviews and response rates improve

Common questions

Do I need reviews to run LSAs
Reviews matter a lot. More strong reviews usually means better performance.
What is Google Guaranteed
In many categories, Google offers a badge that can increase trust. There is usually a screening process and requirements.
Can you control what leads you get
You can control job types and service areas. You cannot control everything. That is why monitoring and disputes matter.
Are LSAs better than Google Ads
They are different. LSAs are great for calls and high intent leads. Search ads are great for more control and landing page based conversions. Many businesses use both.

Want to see if LSAs will work in your market

We can look at your category, your area, and what competitors are doing and tell you what it would take to make LSAs profitable.